Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
— Paul Rand
 
 

Hello, I'm Zoë Angela Berman. I am the Social Media Coordinator for Athleta NYC. I design, curate, and manage all visual content for instagram and Athletanyc.com. I craft campaigns, manage the online community, design flyers and newsletters, photograph Brand Ambassadors, manage Influencers, and shoot and edit video reels. I also manage and create content for my personal instagram account, blog, and Youtube channel.

 

I went to Boston University for two years and studied Graphic Design before graduating with a Bachelors Degree in Industrial Design from Pratt Institute. All six years of undergraduate school as given me well rounded skill set. Aside from design and social media, I explore artistic expression through drawing, painting, photography and Stop Motion Video. When I am not immersed in the arts, I enjoy running, traveling and exploring all that New York City has to offer. I am also crafty and love a good diy. I also love bubble tea and matcha lattes.